‘SHE’ is Your Target!!!

She here means your lady prospect or customer. She is the key member though she is not paying. She is the one who is using it and she is the one who has to be convinced with your displays, especially if they are jewelry. Her interests may not me known to you, but she can be ‘trapped’ with what you have. It is about paying attention to what works for her and continually adapting what your store has to offer, how it is organized, and the degree to which your staff is trained. A woman will seek your advice as to what's new, what works, and what to avoid. If she trusts your honest opinion, even if it doesn't result in a sale that day, she'll return regularly. Work at making her shopping experience convenient. Pay close attention to her entire buying experience. She wants detailed information about product benefits and ingredients. They will pay up to 20 percent more for a product or visit a store if they feel that the business owner is trying to make the world or the community a better place. The biggest complaint women have is that they never have enough time. Their responsibilities leave them feeling rushed and pressured a lot of their day. If you save them five minutes, they'll be singing your praise all day. She will return more frequently to your store if you sell these characteristics and attend to a woman's style of buying. This is called branding.